The Bag Company Design exploration · 2026
Three directions · One catalogue

Three brands that happen to sell the same bags.

Each direction is a complete world — homepage, collection, and product detail page — built as real, deployable HTML. Use the floating navigator on any page to move around, or step into one below.

V3 · The Natural
Carry what matters.
Variation 3
The Natural
Forest green on cool white. The human one — sustainability, brand story, restraint. Patagonia's calm meets Bellroy's precision.
Spectral · Instrument Sans
HomeShopProduct
V1 · The Editorial
Carry, considered.
Variation 1
The Editorial
Burnt sienna on warm paper. A premium print magazine that happens to sell bags — high-contrast serif, ruled grid, numbered selects.
Playfair Display · DM Sans
HomeShopProduct
[ EDC-SYSTEM / 2026 ]
Built to deploy.
Variation 2
The Utility Dark
Electric lime on warm black. A tech spec sheet that's also beautiful — mono metadata, kinetic marquee, published load ratings.
Space Grotesk · Space Mono
HomeShopProduct